Event Recap: Cheshire Highlights High-Performance HMPSA Solutions at PAPER-ME & TISSUE-ME 2026
Cheshire has successfully concluded its participation at PAPER-ME & TISSUE-ME 2026 in Cairo, Egypt. As one of the premier international trade exhibitions for the paper, tissue, and converting industries across the MEA region, the three-day event provided an exceptional platform for Cheshire to present its comprehensive portfolio of Hot Melt Pressure Sensitive Adhesives (HMPSA).
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Why Freezer Labels Keep Falling Off
Ordinary labels work fine at room temperature, but freezer labels frequently fall off in cold chain environments. The root cause usually lies in the hot melt pressure sensitive adhesive. This article explains the three major technical challenges — low-temperature tack loss, thermal cycling stress, and the balance between adhesion and die-cutting performance — and how specialized freezer-grade HMPSA formulations address these issues.
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Cheshire to Exhibit at LOUPE India 2026 | Hall 10, Booth G2
Cheshire will showcase its SBC-based hot melt pressure-sensitive adhesives at LOUPE India 2026, the premier labels and labeling exhibition in India. Visit us at Hall 10, Booth G2 from 29 October to 1 November 2026 at the India Expo Centre & Mart, Greater Noida, and discover high-performance adhesive solutions for the label and packaging industry.
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