Why Freezer Labels Keep Falling Off
Ordinary labels work fine at room temperature, but freezer labels frequently fall off in cold chain environments. The root cause usually lies in the hot melt pressure sensitive adhesive. This article explains the three major technical challenges — low-temperature tack loss, thermal cycling stress, and the balance between adhesion and die-cutting performance — and how specialized freezer-grade HMPSA formulations address these issues.
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Cheshire to Exhibit at LOUPE India 2026 | Hall 10, Booth G2
Cheshire will showcase its SBC-based hot melt pressure-sensitive adhesives at LOUPE India 2026, the premier labels and labeling exhibition in India. Visit us at Hall 10, Booth G2 from 29 October to 1 November 2026 at the India Expo Centre & Mart, Greater Noida, and discover high-performance adhesive solutions for the label and packaging industry.
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PetroChina Leadership Delegation Visits Cheshire: Fortifying Raw Material Supply & Global Synergy
PetroChina leadership visited Cheshire’s state-of-the-art Industrial Park for high-level strategic exchanges. The visit reinforced a 20+ year supply partnership, ensuring uninterrupted raw material availability, consistent quality, and enhanced global delivery for Cheshire’s hot melt adhesive production lines.
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